Published 2025-01-19
Keywords
- Competitiveness,
- Competitive Housing,
- Housing Model,
- Iraqi Housing Sector,
- Competitive Indicators
- Competitive Drivers ,
- Competitive advantage ...More
Copyright (c) 2025 Samarra Journal of Engineering Science and Research

This work is licensed under a Creative Commons Attribution 4.0 International License.
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Abstract
This study aims to develop a competitive housing model for the Iraqi housing sector, focusing on the challenges facing this sector, such as high houses price, houses low quality, and low housing competitiveness compared to international standards. This study addresses the impact of economic shifts, particularly globalization and the adoption of liberal economies, on the housing sector, emphasizing the need to invest in intellectual capital and improve architectural management to achieve sustainable competitive advantages. The research analyses key competitive indicators such as cost, quality, and financial returns, in addition to internal and external factors affecting the sector. It highlights the importance of innovation in architectural design and the use of modern technology, alongside enhancing public-private sector integration to support infrastructure and improve housing policies. By analysing Iraq's economic and social environment, the research proposes innovative strategies to boost competitiveness, including improving the quality of housing units, reducing construction costs, and fostering public-private partnerships. The study shows that achieving a balance between cost and quality, while increasing investment in intellectual capital, can enhance the competitiveness of Iraq's housing sector, contributing to better living standards and economic stability.
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